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Inspired by 2024’s instant classic film, Godzilla x Kong: The New Empire, the new soaps turn up the dial on beast-mode energy.
April 29, 2025
By: Lianna Albrizio
Associate Editor
Anyone who hasn’t showered in a few days knows the angry feeling that can arise from smelling badly. If any personal care brand knows how much being dirty and the need for a shower can elicit the beast within, it’s Dr. Squatch! To placate the unclean savage, the “clean” soap maker is popping one question: Godzilla or King Kong? Godzilla Grit, $6, for subsribers only. More than rinsing away one’s beast-like alter ego when roaring for a bath, the brand took a page from the 2024 beloved ...
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